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Product of the Month

Kodak Insite Campaign Manager

With the changing media landscape, printers need to find a way to remain relevant to their clients in order to remain profitable. One of the ways touted as being the saviour of the printer is to move up the value chain from being a print service provider (PSP) to a marketing services provider (MSP).

Many believe the skills and tools needed to offer a full marketing service are rather different to those needed to run a print shop and come from totally different sources to those printers deal with day in and day out.

This is only partly true. You can take the first step on the ladder to becoming a marketing services provider by using any one of the big digital vendors’ business development services to help you get to grips with

Roland DG Versa UV LEC-300

Because of its versatility Roland DG’s machine can be used for a wide variety of applications, including Braille printing

When Roland DG unveiled its Versa UV LEC-300 in August last year, it had a specific target market in mind. Traditionally, the manufacturer pitches its products to the sign-making sector, but since last summer, a number of customers have been putting the machine to new uses.

“We knew in the back of our minds that this product could be dynamite for markets

EFI Jetrion 4000

The UV-cured inkjet narrow web Jetrion 4000 press has many applications in its sights. The self-adhesive and unsupported labels that can be produced on the device are being adopted by sectors including automotive, chemicals, electronics, industrial and pharmaceutical. Having been showcased to the masses at last year’s Drupa, EFI is pushing the durable message, based on its inkjet technology.

“The key word for us is durable,” says Jetrion European sales director Jason

Canon C1+

This machine combines printing, proofing and coating, but the market for its products has yet to form

Canon’s nifty C1+ caused a stir at Drupa last year, with its three-machines-in-one positioning as a proofer, light production printer and fancy finisher. It builds on its predecessor, the C1, with the addition of clear toner, which opens up a range of new digital applications. The clear toner can produce matt or gloss flood varnish finishes, spot varnish and a