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Pre-media

OKI Europe unveils Augmented Reality App

OKI Europe has announced the launch of its new smartphone app, the ‘OKI AR Showroom’. This innovation enables customers to visualise OKI’s devices as well as high impact visual communications materials in their own environments through the use of Augmented Reality (AR).

Designed for retailers, the app is free to use and language agnostic, ensuring retailers in any country can benefit from its use. AR technology projects images onto the screen of a smartphone or tablet when the device is in camera mode. With augmented reality in the retail market projected to be worth $7951.2 million by 2023, the technology is rapidly being adopted by retailers to provide an immersive, real-time, in-store experience for consumers without them having to

OKI Europe boosts performance for ColorPainter users with launch of Media Profiles platform

OKI Europe has launched a dedicated database for ColorPainter users with over 14,000 media profiles, giving registered users fast, free access to accurate media and colour management settings and unlocking new revenue opportunities for graphic arts businesses and creative organisations.

Developed by OKI in conjunction with leading media brands, registered ColorPainter users can download unlimited profiles from the platform, significantly cutting time and costs for dealers, distributors and

ColorGate acquired by Ricoh

Ricoh has acquired German software provider ColorGate in a deal worth around €10m (£8.7m).
Ricoh said the acquisition was intended to strengthen its industrial printing business and that it was particularly attracted by ColorGate’s specialism in colour management. The transfer of shares is expected to be complete on 30 November.
ColorGate previously collaborated with Ricoh on the new Pro T7210, the manufacturer’s first wide-format UK flatbed, which entered UK markets in September. Priced at

Spandex introduces rose gold metallised vinyl

Spandex has expanded its long-established ImagePerfect 6500 metallised series of vinyls with the addition of rose gold as a new colour.

The new 1.2m-wide film is available in both mirror and brushed finishes. It offers three-year outdoor durability for applications on flat or slightly curved surfaces, according to the manufacturer.

It joins gold and silver, which have been offered in the 6500 range since its launch, with the new colour available to market as of mid-October. It is priced by

Avery emphasizes on ‘extreme labelling’ opportunities

Business development opportunities created by labelling under the most extreme conditions are at the heart of the latest campaign from Avery Dennison. It emphasises the critical importance of the right materials and the right technical support across applications as diverse as automotive, industrial and pharmaceutical.
Georg Müller-Hof, VP marketing Europe, said that innovation is key when responding to demanding application needs, “Avery Dennison offers many ways to help our customers ‘change