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Xerox Saudi Arabia employees joined more than 1,000 volunteers for the second annual Tashgeer sustainability initiative. With a goal to make the city of Riyadh greener, the team helped plant 200 trees along King Khaled and King Salman roads. A total of 8,000 trees were planted in one day.

The “Making Riyadh Greener” initiative – launched by the Riyadh Development Authority in October last year – is aimed at increasing the afforestation rate in Riyadh city, doubling the number of trees, and taking care of them. The green campaign is part of the Riyadh Environmental Program, which seeks to improve the city's environment and preserve its natural resources by planting 300,000 trees by 2030.

“More than 41,000 seedlings have been planted since the campaign’s inception in 2017 with more than 1,400 volunteers participating on an individual basis or as a part of private sector companies’ corporate social responsibility drives,” said Fahad Abdulaziz, Riyadh Tashgeer campaign leader.  “This is the second successful year for this campaign and it’s going to continue for years to come as we strive to raise awareness around the importance of sustainable and environmentally friendly practices.”

“Making Riyadh a greener city is a valuable initiative that we, as an environmentally responsible brand, wholeheartedly support and strongly believe in. We are proud to be part of this campaign while making our humble contribution to preserving the city’s ecological balance for our citizens, city visitors and the generations to come,” said Sahar Hashbal, marketing executive, Xerox.

“Xerox is a green brand at its core and it always encourages its employees to contribute to meaningful and impactful initiatives, such as the “Making Riyadh Greener” campaign. I am happy to be part of the organization that takes responsibility for building a better future for this country and its citizens,” added Basma Aba Alkhail, senior marketing supervisor, Xerox.

This green campaign is the part of the nationwide initiative that goes in line with the KSA Vision 2030’s pillar focused on creating a vibrant society and achieving environmental sustainability. Riyadh city is expanding at an exponential rate and the government of the Kingdom of Saudi Arabia, along with the multiple non-governmental organizations, are eager to increase public awareness about the positive impact of sustainable and renewable sources of energy and the importance of preserving the environment.