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The Middle East Packaging Summit 2017 held at Sheraton Dubai Creek Hotel & Towers in Dubai, UAE. The event commenced with the keynote address by Thomas Schneider, President, World Packaging Organization on the trends and developments in the middle east packaging market in which he emphasized the importance of the impact of consumer’s behavior on packaging and how sustainability fits into the packaging equation.
“The extraordinary customer experience: going beyond the target’ presentation was given by Timothy Baechle, vice president-Global Print Technologies & Workflows, Idealliance. ‘The creating value with packaging’ session which emphasized on the pros and cons of over & under engineering was addressed by Kurt Kuruc, managing director, Food and Consumer Packaging, MEAI, Klöckner Pentaplast FCP, Turkey. This was followed by a panel discussion on ‘alternative packaging materials- what is expected by packaging users?’ which deliberated on exploring sustainable materials that match regulations and reduce carbon footprint.
Saikat Acharya, regional manager technical packaging–ISC, Middle East and Africa– Consumer Healthcare Supply Chain, GlaxoSmithKline (India) spoke about packaging of food in dynamic supply chain environment. “The impact of ME legislations on packaging functionality & costs” was presented by Dr Priti Baijal, Head Regulatory – CHC, Middle East, Turkey & India, Acting Head Eurasia & Africa Sanofi, UAE who gave an overview on packaging requirements for medicinal, food supplement and cosmetics.
The event concluded with a workshop on G7 and Brand Q– Methods for Managing Brand Quality and Supply Chain Efficiency by Ron Ellis, Printing Specialist and Brand Consultant, Idealliance, USA. The workshop focused on introducing participants to key concepts that can help them manage quality, and improve the efficiency of their supply chain.