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In the middle of May, more than 400 guests from all over the world attended the Packaging Day hosted by Heidelberger Druckmaschinen AG (Heidelberg) at the Wiesloch-Walldorf site.
Under the slogan “Think out of the Box”, they witnessed the premiere of the Primefire 106 – what up until then was only available to see in customers’ print shops and in the laboratory environment is now also installed in the Print Media Center Packaging, and thus completes the extensive demo range in the world’s biggest demo center for packaging solutions. Heidelberg is the only manufacturer to integrate offset and digital printing including finishing via the Prinect workflow, and is opening up new business models for packaging printing.
“With this range, Heidelberg cements its position as the leader in packaging printing and provides answers to current and future requirements in the age of digitization. We make our customers more productive and therefore also more profitable,” explained Rainer Hundsdörfer, CEO of Heidelberg, in his welcome.
The Packaging Day offered the visitors a platform for getting new ideas and inspiration for their current and future business models.