Antalis has engaged with a dozen high-profile graphic designers and artists on a major project that offers an international take on the role of paper in a digital age.
The merchant’s ‘Book of 12’ campaign has resulted in the creation of a set of 12 special notebooks, each showcasing the work of a design professional and with an interview about their approach to paper choices and selection.
Antalis marketing director Ian Webb highlighted the “inherent added value of paper” including sensory qualities that delivered extra impact.
But he also said it was important not to put paper in opposition with digital media, describing each as having a “complementary role to play in ensuring that communication is as effective as possible”. 
The project captured a range of different views from creatives around the world.
Production of the Book of 12 involved 14 tonnes of Arjowiggins paper comprising 17 different papers. The 205x110mm format notebooks feature a notch on each side that carries through to the design of the slipcase.
Printing was carried out by IPP Imprimeur in France and AB Druka in Latvia, with 120,000 notebooks produced in order to create 10,000 sets. AB Druka also handled the paper shaping.
 The Book of 12 will be distributed in 43 countries.
Antalis has set up a special website detailing the project, including a transcript of the interviews, at