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Konica Minolta, a company delivering business transformation solutions and technologies, has unveiled ‘Rethink ethos’, a strategy that builds on its reputation and technology innovation expertise.

“Rethink is at the heart of our shared global commitment to become a company who provides better and latest solutions. We do this by questioning traditional thinking and challenging the status quo,” said Pauline Brooks Konica Minolta Business Solutions Middle East.  

“We continually push ourselves and our customers to rethink what is possible. To help us all grow and make meaningful contributions to society. We are always creative in our approach, empowering everyone to shine and help improve the world around us. We care about people and strive to make the future a better place for everyone. Together, we Rethink today to redefine tomorrow”, he added. 

 The new brand ethos apply one fundamental differentiator to reflect the company's unique character and strengths as an innovative solutions provider, addressing the whole breadth of clients’ business challenges, while enabling their ambition in the digital world.

“We have always been pioneers. Now we are applying that approach to challenge ourselves and transform into leaders in the new digital world. By making the world of work smarter, faster and better, we can help our customers to innovate, seize opportunities and thrive. Together, we Rethink today to redefine tomorrow,” concluded Brooks.