Crossing boundaries into competitors' zone
The dynamics of current businesses has become such that expanding frontiers, or venturing into rival terrain is seen as necessary to survive. Traditional offset giants are making forays into digital, like KBA's latest announcement, the RotaJET 76 or Bobst's plans of entering the digital market within 2 years. Offset press manufacturers Miyakoshi and Ryobi have joined forces to develop an 8,000sph B2 digital press, while HP, Xeikon, EFI and Heidelberg have their own multi-use inventions serving more than one application, thus expanding the boundaries of their products.






